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MINI | 6 Colours to Stand By

How does a brand, with a long English heritage, sincerely inspire patriotism in South Africans, on the eve of 2010 World Cup in South Africa, without stepping on FIFA's enormous and sensitive toes because said brand is not a sponsor at all? That was the brief.

©2022 by Avish Gordhan & Mandie van der Merwe

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