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Avish Gordhan & Mandie van der Merwe
Big W | The Wish
The annual Christmas ad is a big deal for any retailer, but every year consumers are swamped with singing and dancing ads that are all shouting ‘buy buy buy!’ In 2020, BIG W had an opportunity to do something different by
sharing a Christmas act in a season of ads. The film launched on social, bringing one boy’s Christmas wish to life and brightening up the feeds of every viewer.
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