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To promote the 6-pack meal to share, we used one of the world's oldest and last remaining dictators - a man who found himself very much alone after many of his longtime dictator buddies had recently kicked the bucket.

This cheeky integrated campaign (including TV, PR, online, radio and in-store elements) comfortably beat festive season targets and was recorded as the best promotional meal sales results in the history of Nando's.

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