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CRAFT CAMERA ACTION

Family time has been affected by screens. Parents and kids often don’t even interact with one another because they’re each on their own phones. Big W wanted to create a way to get parents and kids spending quality time together.

Rather than blame mobiles for the lack of quality family time, we decide to embrace devices. We created Craft, Camera, Action - an interactive digital tool that turns a kid's real life craft into the heroes of their own movie.