Tourism Australia | Australia Inc.
In an increasingly competitive world, young people are worried that taking a gap year will leave a nasty gap in their CV. As a result, working holiday visas to Australia were down. So we turned Australia the country into Australia the company: Australia INC.
With over 120,000 vacant roles, the best holiday place in the world became the best workplace. By offering unique, real-world experiences that young people could actually put on their CV, we took the ‘gap’ out of the ‘gap year’ and brought working holiday makers back down under.