Kids are addicted to screens and literacy is suffering as a result. As the country’s biggest retailer of children’s books, Big W wanted to get kids excited about reading again. We partnered with Aussie singer Jessica Mauboy and world-champion beatboxer Tom Thum to release Rap Books.
Together we created a series of content which reimagined kids’ books as original rap songs, complete wwith karaoke-style lyrics. We turned kids' favourite entertainment format - screens - into devices for reading.