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Avish Gordhan & Mandie van der Merwe
SHOT BY SOUND
To launch David Jones' SS15 range, we created a fashion shoot controlled by live music. Silverchair's frontman, Daniel Johns performed his new single "We are Golden" live, while models moved along our runway.
48 cameras (still and video) were set up so that each beat, note and vocal triggered a camera, capturing the campaign imagery for use in catalogues, posters, visual merchandise, print and social. Daniel Johns even used our imagery to create a music video to launch his new single.
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